Read An Opinion On:
Digital Signage what can it do for you?
by
JessieWu
Digital signage is a widely used form of electronic digital display that shows TV, menus, information, advertising and many more. Digital displays use technology such as LCD, LED, plasma displays, or even projected images onto screens or shop windows to show content, and are found in the public and private sector environments such as retail stores, bars, hotels, restaurants, hospitals, dentists, GP surgeries, corporate buildings, railway stations and other locations too numerous to mention.
Digital signage displays are mostly controlled using computers or servers but also with dedicated on-board memory, using proprietary or public-domain software.
Digital signage advertising displays are known as out-of-home advertising, often called \”digital out of home\” or abbreviated as DOOH in which videos, advertisements, and messages are displayed on digital signs to deliver messages targeted to specific locations, consumers and at times controlled by the system.
Digital signage is widely accepted in the market place as content can be updated quickly, frequently and very easily. Saving the costs of printing and installation which is involved with static billboards and signs.
Digital signage is used for an enormous range of activities which include:
Public information news, weather, local information ie. fire exits and travel information.
Internal information – company messages, including health & safety items, news.
Menus pricing, images, ingredients, also information about the food and service being offered
Advertising often location specific and for general advertising.
Brand building in-store digital displays to promote brand and enhance brand identity.
Influencing customer behaviour area identification, increase \”dwell time\” on premises, and much more.
Enhancing customer experience waiting area in retail, restaurants, banks health and similar situations.
Enhancing the environment interactive displays or with \”dynamic way finding\”.
\”Content\” is anything that is designed and displayed on digital signage screens. Content may be extremely varied, and can include text, image, animation, live TV, video, audio, and interactive sources.
Content on displays of a digital signage network are normally stored on a media player or players. Content can then be scheduled for playback. Playback might be from a simple, non-networked media player or from complex networks with many players and servers that control enterprise-wide or campus-wide displays from a single location.
Some advanced digital signage systems create content on the fly by combining real-time data, from news, weather, prices, travel and other sources.
The beauty of Digital Signage systems is that the management server can be located almost anywhere and once connected to the digital signage network, new content can be managed and organized at will. Digital signage networks can be self-contained networks or connected to the web. Local closed networks have to be updated locally using USB memory sticks or changing SD Cards or similar devices. Open networks can easily be updated remotely from the web often by a digital signage service provider.
IPTV technology enables digital signage to become an effective broadcasting system. Small digital signage networks can be connected to create large networks that cover much wider geographic areas. Time slots on the digital signage displays can be sold to advertisers, or even auctioned.
Jessie Wu www.marketing-now.pro writes articles for www.cts-networks.co.uk designers and installers of Digital Signage systems http://www.cts-networks.co.uk/digital-signage/
Article Source:
ArticleRich.com